The Bella Unión Chamber of Tourism was created as a subcommittee of the Bella Unión Commercial and Industrial Center at the end of 2024 to promote and strengthen the region's tourism sector and represent the interests of its members. It is comprised of companies, entrepreneurs, and tourism professionals, who actively participate in the Chamber's activities and decisions. It acts as an intermediary with government authorities and public and private entities on tourism-related issues. It develops strategies and actions to promote the tourist destination and also promotes the improvement of the quality of tourism services, staff training, and innovation in producers and experiences. It organizes courses, workshops, and seminars to enhance the skills and knowledge of the sector.